Section 1 — Definitions & Legal Scope

1.1 Definitions

The Company: The entity that owns and operates the Platform, registered in the United Arab Emirates, including its legal successors, assigns, and affiliated companies where necessary for the provision or management of the Services.The Platform: The website and/or application and/or any other digital interface owned or managed by the Company, including systems, software, UI/UX, dashboards, APIs, databases, cloud infrastructure, subdomains, and any current or future updates.The Services: All digital services provided through the Platform under a SaaS model, including software design, systems integration, technical consulting, AI applications, and e-commerce enablement — whether paid or free, trial or final.Subscription: The model under which Services are made available in exchange for fees (monthly/annual) or under a free/trial plan, defining the duration, usage limits, features, restrictions, and renewal/cancellation policies.Plan: The package of features and technical limits applicable to the Subscription (number of users, projects, API limits, storage, fair use), as announced by the Company.User: Any natural or legal person who accesses the Platform, creates an account, or uses any of the Services, whether individually or as an authorized representative of a commercial entity.Business User: Any commercial entity that uses the Platform, including sub-users, team members, or authorized representatives. The entity is responsible for the actions of its sub-users and for compliance with these Terms.User Data: Any data, content, files, or inputs entered, uploaded, or processed through the Platform, including text, files, operational data, and end-customer data.Service Outputs: Any results, reports, recommendations, analyses, messages, files, or content generated by the Platform, including AI outputs. The User acknowledges that certain outputs may be probabilistic in nature.Third-Party Providers: Any third parties relied upon by the Company to provide the Services (cloud hosting, payment, email, messaging, analytics, security, AI models). These are not direct contractual parties with the User except under their own terms.Force Majeure: Any event beyond the Company's reasonable control affecting service provision, including internet outages, hosting failures, cyberattacks, governmental actions, natural disasters, or public disturbances.Applicable Laws: The laws of the United Arab Emirates and relevant applicable regulations.

1.2 Nature and Binding Effect of the Agreement

These Terms constitute a legally binding agreement between the Company and the User. Any of the following actions shall constitute explicit and final acceptance: creating an account, clicking "Agree/Accept," using the Platform, or continuing to use it after any updates are published.

1.3 Scope of Application

These Terms apply to all users (individuals and businesses), all services (current and future), all access methods (web / app / APIs / integrations), and any use within or outside the UAE.

1.4 Priority in Case of Conflict

In the event of conflict, priority shall be given in the following order:

(a) A signed written contract with a business client, if any

(b) These Terms of Service

(c) Published policies (Privacy / Refund / Cookies)

(d) Offers, pricing pages, or marketing materials — which do not create binding obligations unless contractually incorporated

1.5 Marketing Content Does Not Constitute a Warranty

Any examples, figures, performance statements, or use cases mentioned on the website or in offers are for illustrative purposes only and do not constitute a warranty or commitment to achieve specific results, unless expressly stipulated in a written contract.

Section 2 — Legal Nature of the Service (SaaS / Subscription)

All Services are provided under a Software-as-a-Service (SaaS) model — meaning access to digital solutions via a cloud-based environment, without transferring any physical or intellectual ownership to the User.

The User acknowledges that the contractual relationship constitutes:

An agreement for the provision of access to use — not a sale agreement

Not an exclusive license agreement

Not a contract obligating the achievement of specific results

The User's right is strictly limited to temporary use of the Services during the valid subscription term. This right automatically terminates upon expiration or cancellation for any reason, without notice.

2.1 Legal Framework of the Subscription

The Subscription is a time-bound agreement granting access to the Services in accordance with the selected Plan, the applicable technical and operational limits, and the subscription term.

The Subscription does not give rise to any permanent or vested right, nor any obligation for the Company to continue providing Services in the same form, features, or configuration, nor any guarantee of uninterrupted availability.

2.2 Services Provided 'As Is'

The Services are provided on an "As Is" and "As Available" basis, without any express or implied warranties, including fitness for a particular purpose, accuracy, or freedom from errors or interruptions. The User acknowledges that SaaS services involving third-party integrations, cloud infrastructure, or AI models inherently involve the possibility of updates, modifications, or temporary interruptions.

Any temporary outage, performance degradation, or technical modification shall not be deemed a contractual breach, grounds for compensation, or justification for terminating the Subscription, to the extent permitted under UAE law.

2.3 No Commitment to Achieve Results

The Services are provided solely as technical tools. The Company does not guarantee the achievement of commercial, financial, operational, or analytical results. The User bears sole responsibility for assessing the suitability of the Services for their specific needs and for verifying the accuracy of Service outputs prior to relying on them.

Section 3 — Account Creation & User Responsibilities

3.1 Conditions for Account Creation

To use the Platform and create an active account, the User must be a natural person with full legal capacity, or a legal entity represented by a duly authorized representative.

The User undertakes to provide accurate, complete, and up-to-date information. Provision of false or misleading information constitutes a material breach of these Terms.

The Company reserves the right to refuse account creation, suspend or terminate accounts for inaccurate information, and request additional identity documents whenever necessary.

3.2 Individual User Responsibility

The individual user acknowledges that the Platform is used in the User's own name and that the User bears sole responsibility for all legal, financial, and technical obligations arising from use of the Services.

3.3 Corporate User Responsibility

Where the Platform is used by a company: the person creating the account warrants they are duly authorized; the legal entity is bound by all obligations arising from use; and the entity bears full responsibility for the actions of its sub-users, employees, or representatives.

3.4 Account Security

The User is fully responsible for maintaining the confidentiality of their login credentials and for all activities that occur under their account. The Company must be notified immediately of any unauthorized access or security breach.

Section 4 — Intellectual Property

All rights, title, and interest in and to the Platform, the Services, and all associated intellectual property (including but not limited to software, designs, trademarks, AI models, and documentation) are and shall remain the exclusive property of the Company and its licensors.

The Subscription grants the User a limited, non-exclusive, non-transferable, revocable right to access and use the Services solely during the valid subscription term for the User's own business purposes.

The User shall not: copy, modify, distribute, or create derivative works of the Platform; reverse engineer or decompile any component of the Platform; use the Services to develop competing products; or remove any proprietary notices or labels.

User Data Ownership

The User retains ownership of User Data. By using the Platform, the User grants the Company a limited license to process, store, and use User Data solely to provide the Services as described in these Terms and the Privacy Policy.

Section 5 — Subscriptions, Fees & Billing

Fees are determined based on the selected Plan and are payable in advance for each billing cycle (monthly or annual). All fees are exclusive of applicable taxes unless stated otherwise.

Trial Period: MAYBEL offers a 14-day free trial. If the service is not cancelled before the trial ends, billing commences automatically based on the agreed plan.

Renewals: Subscriptions automatically renew at the end of each billing cycle unless cancelled in advance.

Price Changes: The Company reserves the right to modify pricing with reasonable advance notice to users.

Non-Refundability: Fees are generally non-refundable. Please refer to the Refund and Cancellation Policy for full details.

Section 6 — Prohibited Uses

The User agrees not to use the Platform or Services to:

Violate any applicable law or regulation

Infringe the intellectual property rights of the Company or third parties

Transmit malicious code, spam, or unauthorized advertising

Attempt to gain unauthorized access to any part of the Platform or other systems

Use the Services to develop or operate a competing product or service

Scrape, harvest, or collect data from the Platform in an automated manner without prior written consent

Engage in fraudulent, deceptive, or harmful activities

Impersonate any person or entity

Any violation of these prohibitions may result in immediate suspension or termination of the account, without prejudice to any other legal remedies available to the Company.

Section 7 — Limitation of Liability & Indemnification

To the fullest extent permitted by applicable law, the Company shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to the use of the Services, including loss of profits, revenue, data, or business opportunities.

The Company's total aggregate liability for any claims arising under these Terms shall not exceed the amount paid by the User for the Services in the three (3) months immediately preceding the claim.

Indemnification

The User agrees to indemnify, defend, and hold harmless the Company and its officers, directors, employees, and agents from any claims, damages, losses, or costs (including legal fees) arising out of: the User's use of the Services in violation of these Terms; any User Data submitted through the Platform; or the User's violation of any applicable law or third-party rights.

Section 8 — Termination & Suspension

The Company reserves the right to suspend or terminate the User's account and access to the Services at any time in cases of: material breach of these Terms; non-payment of fees; fraudulent or abusive activity; or as required by applicable law.

Upon termination: the User's right to access the Services ceases immediately; the Company may delete User Data after a grace period as specified in the Refund and Cancellation Policy; any fees paid for the remaining period are subject to the Refund and Cancellation Policy.

The User may cancel their subscription at any time through the Platform dashboard. Cancellation does not entitle the User to a refund of fees already paid.

Section 9 — Governing Law & Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of the United Arab Emirates.

If the User accesses the Platform from outside the UAE, they acknowledge that UAE law governs their use and that local laws do not impose additional obligations on the Company unless expressly agreed in writing.

Dispute Resolution

The parties shall attempt to resolve any dispute through good-faith negotiations. If negotiations fail within 30 days, disputes shall be resolved in accordance with UAE law before the competent courts of the UAE, unless otherwise agreed in a separate written contract with a business client.

Section 10 — General Provisions

Amendments

The Company reserves the right to amend these Terms at any time. Users will be notified of material changes. Continued use of the Platform after the effective date constitutes acceptance of the updated Terms.

Severability

If any provision of these Terms is held invalid or unenforceable, such invalidity shall not affect the remaining provisions, which shall remain valid and enforceable.

No Waiver

The Company's failure or delay in exercising any right shall not be deemed a waiver of such right. No waiver shall be effective unless made in writing and expressly issued by an authorized person.

Entire Agreement

These Terms, together with the Privacy Policy, Refund and Cancellation Policy, and Cookies Policy, constitute the entire agreement between the User and the Company regarding the use of the Services.

For questions about this policy, contact us at: [email protected]